Destination Creation Course
What is a Destination Business?
Destination businesses stand out in the crowd. They attract new customers outside their local marketplace, generating more money per transaction, which means more money in their pockets.
The Destination Creation Course is based on Jon Schallerts' proprietary 14-step Destination Business Strategy. The course helps independent businesses stand out, draw customers in and pull their market from hundreds of miles away. The course is delivered by a certified Destination Creation facilitator, and the content is accessed online through the Destination University. All sessions are LIVE but virtual. Module topics include:
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Becoming a Destination Business
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Your Unique Positioning
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Your Leadership Responsibility
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Targeting Your Most Profitable Customers
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Capturing Consumer and Media Attention
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Creating a Customer-Focused Company
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Marketing Your Destination Business
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Collective Marketing​
Through real-life examples, interviews with business experts, thought-provoking exercises and lively discussion with your Destination group, this course can change your mind-set, pivot your business direction and increase your profit potential.
What is a Destination Business? Hear from the Destination Creation Course Founder, Jon Schallert:
Annie Oosthuizen
The Clothing Company
To me, this course offered a lot of thought-provoking content. I left every class with a new idea that I could implement into our business practices. We don't have a signature product or service, so it took critical thinking to find the characteristic that sets us apart from similar businesses.
Jill Dipert
Charlevoix Harbor Wear
Grateful I participated in this course. The time spent was a commitment but it was worth it. I grew my confidence as a next-generation business owner. Now that I have more confidence in my abilities, I have more ideas for growing the business.
Edith Pair
Mushroom House Tours
I loved loved loved this course. I thought it was a genius way of looking at all aspects of my business, and it gave me such great ideas and inspiration. The bonding aspect of everyone in the class was priceless, and I would recommend it to anyone who owns a small boutique business.
Deidre Weller
Thistle
The Destination Creation course provided an abundance of unique information that I have never experienced in other trainings. Jon Schallert's experience is unmatched and he is an engaging speaker. The course challenged me to take my business to the next level and provided the tools to do it!
Keely Shay
Inspiring Home
The entire Destination Creation Course experience was interesting, inspiring and enjoyable. As a new business owner I found
all aspects of the course and the engagement with Lindsey and the business
owners invaluable and a great support.